Generative Engine Optimization (GEO) Is Easy
GEO is basically SEO, with an added focus on AI engines. It’s not that much complicated as the SEO ‘gurus’ make it appear.
So, the first thing is that you must keep the SEO on the right track, and then it all comes down to optimizing content for LLMs.
I have sites that are doing great on AI engines.
Here’s the 3-step formula for GEO:
- Research your targeted keywords’ existing AI Overviews (AIOs).
- Analyze the competitors’ content that AI already cites.
- Create better content than them or give new information so that AI picks it up.
The third step is the most critical for GEO; that’s why you need someone who is a writer-turned-SEO like me!
Mahdi Hasan
Mahdi has over 8 years of experience in SEO content writing and content marketing. He has worked with over 75 business across industries as a content writer and SEO specialist with a proven track record in boosting organic traffic growth. He is the first Certified Professional Resume Writer (CPRW) from Bangladesh and a HubSpot certified inbound marketing professional.